BRAND
A little care, extending beyond the kitchen
BI
Brand Naming
BIO + ON + ME
Bringing bio-material technology into my everyday life. BIONME is a coined word in which BIO and ON share the letter O, linking each part into a single brand story.
BIO
The direction of material technology
Biodegradable material technology at the heart of every product.
ON
A choice that starts in daily life
Switching on a better habit, right where everyday cooking happens.
ME
The consumer who chooses and uses
The person in the kitchen, making a thoughtful choice for today and tomorrow.
Wordmark
A clean wordmark with room to breathe
BIONME
BIONME
Brand Color
Cream, olive and apricot
Design direction 02, Everyday Wellness: warm colors that capture healthy eating and a natural sense of ease.
Cream
- HEX
- #F3E8D6
- RGB
- 243, 232, 214
- CMYK
- 2, 6, 14, 0
Olive
- HEX
- #908C61
- RGB
- 144, 140, 97
- CMYK
- 40, 30, 65, 15
Apricot
- HEX
- #F0AC86
- RGB
- 240, 172, 134
- CMYK
- 2, 35, 45, 0
Packaging
A food wrap you will
A food wrap you will
want to leave out
A wordmark with generous spacing, warm colors and photography of natural light, ingredients and everyday spaces. The same standard is applied to the carton, the dispenser and the paper core label.
